It seems like every other day there is something new on Twitter about Kanye West and it is never followed by anything good.

Recently, Kanye West, who changed his legal name to Ye, has been at the top of Twitter’s trending page for all of the wrong reasons. West’s loyal fans chalk it up to his bipolar disorder, but others believe that nothing justifies the sayings and doings of West. The latest scandal that West has landed himself in is the result of antisemitic comments made on Twitter. 

“I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE,” said West.

West has been known to be unsupportive of several minority groups, and in this case, Jewish people are at the hands of West’s hateful and dangerous remarks. The reference in the Twitter post comes from a U.S. military readiness code that is known as DEFCON. The code is used to measure safety alerts, and in this context, West is suggesting that the U.S. should be ready to defend itself against Jewish people. 

In response to his comment, several companies that West had previously been connected to are no longer willing to work with him. This includes Balenciaga and several shoe stores that sell West’s brand Yeezy. Several celebrities have also condemned West for his comment and his ex-wife, Kim Kardashian even issued a tweet calling him out. Furthermore, adidas has cut all ties with West, costing him upwards of $2 billion. 

“adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

After a decade of partnership, this was a big step for adidas to make. The company seems to be turning over a new leaf, but this is not the case for West. His net worth before the cutoff from adidas was at $2 billion, and has plummeted to $400 million, taking away his billionaire title. 

The future is not as bright for West as it was days ago, and it appears that he may never apologize or stop making hurtful comments and hurting people in the process. Despite this disappointing consensus, companies and celebrities’ response to West’s actions give hope in a time of hurt.