Lucas Hiatt

Senior Hudson Weber not only has created a line of clothing, but wants to share a message through the apparel he sells.

When not piecing together notes on his guitar, Hudson Weber creates designs in anticipation of his next clothing drop. The LHS junior has recently broadened his creative outlet with the founding of his brand: Kind Apparel.
Weber (designer, marketer and model for the brand) has been in development of this company for only a few months. Even so, he has already launched a website and established a social media presence on Instagram which has been an effective marketing tool for the brand. However, the clothing line’s rapid development has not been a one man effort. Weber has had considerable assistance from his father, Adam Weber. When H. Weber’s father revealed an old t-shirt design he had created, interest sparked between the two to start their clothing brand now known as Kind Apparel. A. Weber’s wisdom and guidance have played an important role in the startup’s journey so far. From inspiration to professional counsel, H. Weber has relied on his father in every step of his developing clothing line.
“My dad is super encouraging and gives me a lot of advice on the business,” said Weber.
Learning business operations and growing a successful brand are only a few pieces of the equation for the entrepreneur’s aspirations. The brand’s name and promoting its message inspires Weber’s goals as an entrepreneur. Kind Apparel’s mission includes asking others to promote kindness in their communities. The Instagram page’s bio reads ‘being kind isn’t an action, it’s a lifestyle…best part, it’s free,’ the intent behind the entire brand’s message. Spreading kindness is a freedom that everyone has and brings nothing but benefit to the world. Additionally, one design asks ‘What if your world was kind?’ This design challenges everyone to strive for a more ideal world where kindness is the norm.
“I hope people will see [the clothing] and think ‘maybe I will do something kind today,’” said Weber. “Something as simple as smiling and having a positive attitude.”
The modern and simplistic designs of Kind Apparel’s clothing include text that appears handwritten with smiley faces all printed on gray and blue shirts, weaving together a message of positivity that not only LHS needs but the whole world needs. The clothing has dropped in limited time sales in both November and August of this year. H. Weber’s dream to spread kindness within LHS is becoming realized with every release, cementing his brand as a platform to spread kindness and work towards a more positive humanity.
“Be a light,” said H. Weber.