With efforts currently underway to consolidate into a single site and expand their Cliff Ave. location, the Sioux-Falls-based bike and ski shop, Spoke-N-Sport, hopes to reach new customers and improve their services following a remodeling. Currently located on 3401 S Cliff Ave., the business opened its first location along Minnesota Ave. in 1988. A second location was opened in 2021 along Cliff Ave., and is currently owned and operated by Peter Oien. In late September of this year, however, Spoke-N-Sport closed their Minnesota Ave. store and is currently moving to occupy the full extent of the space at the Cliff Ave. building.
“We wanted to create a recreational hub that ties into existing space, both our own shop and recreation space in the city. Having curated spaces for people to spend time outdoors means more people will use them,” said Oien. “Our biggest goal is for people to have a lot of fun and really use the products we sell.”
While Spoke-N-Sport currently offers a wide range of resources and products with their bicycle maintenance, repairs, rentals and custom fittings, the combination will allow them to expand their services and take advantage of proximity to the bike trails.
“Trails and trail building create positive spaces for the community,” said Oien. “Whether you’re out riding solo or with friends, everyone can benefit from time outdoors.”
Connected to the trails through Spencer Park, Spoke-N-Sport will stay open during the entirety of the remodeling.
“We’re hoping to see more use of a lot of things. More use of [the bike trails], more use of people’s bikes,” said Oien. “We always want to put our customers on a bike they’ll love and use. Having spaces next to us that [customers] can ride their new bike on almost immediately is a huge plus.”
With this expansion, Spoke-N-Sport will more than double their space. In doing so, they will increase their product range, improve their services and strive to heighten customer convenience in every way possible.
“Our future customers are people we haven’t met yet,” said Oien. “I look forward to us being a resource to that population specifically, especially those new to trail spaces and riding throughout the city.”
With the coming of the colder months, Spoke-N-Sport will take advantage of its newfound capacity to merchandise their winter sports products. That being said, while the expansion will certainly bring positives for the store itself, Oien is hopeful that it will benefit customers to the same extent.
“All are welcome at Spoke-N-Sport, and talking to staff here means talking to someone who is trained to match what type of riding you want to do with a good quality product,” said Oien. “There are sometimes barriers to people exploring outside and we want to always have our door open for questions and curiosity.”
