After recent presidential election outcomes ruled Donald Trump as the soon-to-be 47th United States president come Jan. 2025, women across social media, specifically TikTok and X, are considering the 4B movement. 

The 4B movement is a radical feminist movement that started in South Korea in the mid to late 2010s and suggests that women cut off all physical connections with the male gender. According to Service95, “4B is based on four principles: Bihon (no to heterosexual marriage), Bichulsan (no to childbirth), Biyeonae (no to dating), and Bisekseu (no to heterosexual sexual relationships).” The movement received its name because all four principals in the Korean language begin with the letter B. 

Liberal women across social media are spreading information about the 4B movement and are suggesting that women across the U.S. should also participate in this act of defiance. According to CNN, women are taking up the 4B movement saying they have had enough of men who support a president with alleged sexual abuse offenses and who supported the Supreme Court’s decision to overturn national abortion rights and protections. As a result, women are swearing off men. 

Some women are extending the effort of the 4B movement by making themselves look “uglier” to appear less attractive to men. One of these efforts includes shaving their heads, but this act has caused backlash from other women suffering from hair loss due to alopecia, cancer, or other various reasons. According to the New York Post, women who suffer from uncontrollable hair loss are angry that other women think that being bald makes them uglier or less attractive. 

In Dallas, Texas, Jessica Yang, a mother of three who suffers from alopecia, posted a video in response to the 4B movement and the flood of women shaving their heads out of defiance which covered her social media feed.  

“They’re like, ‘We’re shaving our heads to be unattractive,” said Yang to Fox News Digital in a video interview. 

The 4B movement is still too young to tell how much traction will be picked up by others in the United States, but from what can be observed right now, the movement has caused plenty of online discussion among young women. Many have talked about joining the movement and even married women have spoken out about standing up for women’s rights in other ways like not performing emotional labor (maintaining one’s emotions to smoothly upkeep relationships and interactions while doing a job) for men and boycotting male-owned businesses.