Facebook filters: a frenzy or a failure?

Photo by Summer Ericson

Twitter, Snapchat and Instagram are a few of the popular social media sites that teens use.

Summer Ericson, Staff Writer

Instagram, Snapchat, Twitter, Facebook, Pinterest and Youtube are just a few of the social media sites used. But with the growing amount of social media websites, comes the competition between them all. Facebook has decided to make some improvements to boost its usage and revenue.

Facebook has just introduced it’s newest feature: filters. People can use these filters and post them on to their Facebook public feed. If there are no responses within 24 hours, they will delete. These filters are a part of the camera app and have a striking resemblance to Snapchat, which scans a person’s face and allows them to pick from the many filters. If the picture is posted to one’s Snapchat story, it is deleted 24 hours after. The filters on Facebook are only a test to see how well they will do right now and are only available for the country of Ireland to use.

But Facebook did add feature filters during the summer olympics in Rio, and recently had Halloween themed ones for users available everywhere. Facebook’s amount of pictures and videos shared by users has decreased in the last couple of years. This could be because it’s competitor, Snapchat, which is specifically designed for sharing videos and pictures, is taking over. In fact, a few years ago, Facebook declined to seal the deal of purchasing Snapchat, which could have been a huge benefit for Facebook. Instead, they now compete with each other.

LHS sophomore Avella Dill, who has a Facebook account, does not use Facebook as much as she used to.

“I do not use Facebook anymore because it is outdated,” said Dill. “Even if they do add filters, I do not think I’ll use it. I like to use Instagram and Snapchat the most.”

Facebook and Snapchat will continue to compete, and users around the world may soon be able to see the filters that Facebook is currently testing.

The graph shows the contribution that Facebook has in revenue, and how it is continuing to decrease.
Photo provided by seekingalpha.com
The graph shows the contribution that Facebook has in revenue, and how it is continuing to decrease.