The tide pod and cinnamon challenges are nothing compared to this.

Originating from Russia in 2016, the “Blue Whale” challenge has caused over 130 teenagers to commit suicide.

The game is 50 days long and consists of the player completing one task each day. Most of the tasks involve sleep deprivation and self-harm. As the days progress, the steps increase in violence and horror. The final task? Jumping off a high building and ending their life.

Some argue that the blame lies on the players, that the choice was theirs to play the game. In truth, the curators seek out the whales, targeting depressed, lonely and easily susceptible individuals. The tasks involve learned helplessness, dragging the player deeper into their suicidal abyss. Some manage to break free of the curator’s indoctrination, but hardly any manage to escape the game in time.

One exception was an Indian teenager on day 49 of the challenge when he made a cry for help to his teacher on the back of a testing sheet.

“I am trapped in the game which I have been playing for the last two months,” wrote the boy. “I am now in the final stage, and they are telling me to commit suicide otherwise they will kill my parents.”

Whether you blame the curator or the teenagers participating, this game is undeniably horrifying. Philipp Budeikin, the man who created the “Blue Whale” challenge has been sentenced to merely three years in prison, set to be released in 2020.

“There are people – and there is biological waste,” said Budeikin on his motives for creating the game. “Those who do not represent any value for society. Who cause or will cause only harm to society. I was cleaning our society of such people.”

Some authorities question the existence of the game itself, setting back the individual’s ability to receive help significantly. By spreading awareness of the game and its horrors, countries around the world can prevent the blood of our upcoming generation from continuing to spill on their hands.