Celsius is taking all the L’s

The popular Celsius brand has recently been sued for misleading nutrient labels on their products

Artwork by Caroline Hughes

The popular Celsius brand has recently been sued for misleading nutrient labels on their products

Caroline Hughes, Staff Writer

Recently, Celsius has been taking all the hits with two different lawsuits. Their first encounter was with the rapper Flo-Rida, who claimed that the company used his name to reach his audience without his permission, costing the company almost $82 million. On another occasion, a class-action lawsuit states “that Celsius made misleading comments about the presence of preservatives in their energy drinks.” These conflicts have put a lot of pressure on the company and have made people question their practices and advertising methods.

The most recent lawsuit against Celcius states that the company claims to have no preservatives in their products while containing citric acid. Now, Celcius did try to rebuttal this accusation by saying that they use citric acid as a flavoring and not as a preservative but that did not seem to go over very well with the public. 

In the past, Celsius Energy Drink’s popularity has escalated exponentially as many students and athletes enjoy consuming, because it gives a burst of energy and helps with being more focused and alert during a long day at school or a late-night practice, but how is that going to change because of their dishonesty?

According to Celcius, their products are “and always have been completely vegan, free of carbohydrates and contain only natural flavors and colors.” Which is why they taste so good. 

Customers of Celcius were extremely unhappy with the false advertising by this company. The company recognized this and eventually agreed to a “class-action” settlement that stated if you bought a Celsius “beverage or powdered drink” between Jan. 1, 2015 and Nov. 23, 2022, the customers are eligible for payout. If customers obtain the receipt or proof of purchase, they are able to receive up to $250. Customers without a receipt can still get $20 without proof of purchase. Customers have until Feb. 13 to submit their claim.