With growing popularity on TikTok and growing size, Blank Street, a popular cafe, is taking the world by storm.
Blank Street is commonly known for its delectable matchas, which have gone viral on TikTok for their distinctive, fun flavors. The growing franchise has over 90 locations, with 40 of them being in New York alone. The chain started in 2020 with its first location being a small cart located in the garden of the Wythe Diner in Brooklyn, but it has rapidly expanded to other cities like London, Boston and Washington, D.C.
The cafe is usually small and contains no sitting space, making it a quick and efficient grab-and-go method for your morning coffee or matcha. The line is usually long and out of the building, but the workers are extremely efficient, and the line moves quickly thanks to their “robot-powered coffee.” They use technologically advanced espresso machines that can produce 700 espressos an hour, allowing for less staff while still being quick and efficient.
The cafes usually have a light green, minimalist theme, also known as “Blank Street Green,” which the company states is to make them more recognizable to others. They release new seasonal flavors now and then, with their current seasonal flavors being a lemon loaf matcha, a cherry-glaze cold brew and a cherry-glaze matcha.
The blondie matcha consists of a cold, sweet, non-grassy vanilla matcha that almost tastes like cake batter. If you enjoy vanilla, it is right up your alley. Whereas the cherry-glaze matcha is still relatively sweet, but it has the extra tartness of the cherry included, and the lemon loaf matcha is their classic sweeter version of matcha, but it contains the sourness of the lemon, making it zesty and cohesive. Overall, the flavors are fun and a great take on a sweeter version of your normal matcha.
For addicts of Blank Street, they offer a “regulars program,” a weekly subscription that allows members to get a drip/cold brew every two hours, along with $1 lattes.
In conclusion, the beverages are unique and delicious, grasping the attention of thousands, with each stand seeing over 200 customers a day. The unique, constantly changing flavors leave customers coming back time and time again for another taste.
