Coachella 2026 was a huge hit globally and took place from April 10–12, and weekend two was April 17–19. Coachella headlined extremely successful performers such as Justin Bieber, Sabrina Carpenter and Karol G. Justin Bieber alone was very successful due to his record-breaking $10 million headlining set, and his Coachella performance was his four-year return to the stage. Justin Bieber was the highest-paid performer in Coachella history.
Bieber is not the only successful one in the family. Hailey Bieber has an extremely successful brand called Rhode that has recently took off. She had her brand host a pop-up experience called “Rhode World,” and it was completely tied to the festival. She had some of the most well-known influencers promoting and wearing her brand, which alone boosted her brand among online viewers as well as at the festival. Due to Justin being out of the viewers’ view these past years, Rhode has been a huge influence in seeing Justin due to him supporting his wife in her business. Rhode not only became such a popular brand for skincare and makeup, but also highlighted the Biebers’ marriage and put the rumors behind them, placing them in a better light.
Hailey recently launched a campaign called “Rhode x The Biebers,” and it was one of the reasons the Biebers had so much success at Coachella this year. They launched it mid-Coachella festival, April 13th. The products in the campaign include Spotwear, which is known as acne/pimple patches; limited-edition lip treatment and eye patches. All these products are designed by both of the Biebers. Justin Bieber performed on one of the biggest stages in the world, boosting his artistic ability and popularity all across the world. Not just at the festival, but his performance did numbers online as well. Hailey Bieber is running a billion-dollar brand and dropped a collab with her husband the day he was headlining at Coachella. On top of that, her pop-up of Rhode was all over social media as well. They made two of their favorite things become one of the most successful festivals in history.
